Pay per click advertising is a great way to get your message in front of customers just as they are searching online for a product or service you sell. Your ad will be displayed prominently in a sponsored area of the search results page – normally at the top or the right-hand side.
You only pay if users click-through and visit your website, so PPC is incredibly accountable and a great way to calculate the return-on-investment on your advertising spend.
PPC can be a very effective form of advertising for businesses, especially if you use e-commerce and can link the ads directly to items in your online inventory. Just think: someone could search for a product you sell and, via PPC, buy it from you in just a few clicks.