Amazon Enhanced Brand Content

Enhanced Brand Content

Make the most of your brand registry, give your traditional FBA description a sophisticated refurbishing and make your presence felt amongst your competitors.

EBC, the 2.0 version of your old product description, provides you with crisp and sharp text placements, enhanced images and accurate representation of your brand. A much more effective and efficient way to bridge the gap between high selling manufacturers and 3rd party and private label sellers.

Experts at SoftTouch IT Solutions will help you build eye-catching and compelling Enhanced brand Content which will:

  • Make your listing more scannable and provide the prospective buyers all the information they need to make a purchase
  • Add in your seller metrics and boost organic ranking
  • Drive more traffic, increase conversion rate and magnifies sales
  • Build brand awareness

We Can Assist You With:

Image Optimization and Editing:

  • Creation of pure white background and measurement images in accordance with Amazon guidelines
  • Make the images EBC ready by ensuring the correct dimensions and pixel quality
  • Pointing out the features of the product in the images and use of lifestyle shots to match the content
  • Use of in-trend tools and photoshop techniques to enhance the visibility of the images

Creative Content Creation:

  • Dedicated team of content writing professionals to create product description that instantly clicks reader’s mind
  • Powerful, SEO friendly and keyword-rich copies to drive more traffic and reach more customers
  • Elaborate product and market research to identify the unique product features and benefits to highlight on your EBC detail page
  • Representation of your brand story, company guidelines, ethics and website

Layout, Designing and Implementation:

  • Assist in designing and choosing right EBC template that perfectly fits your product and its category
  • Use of four predesigned templates and a customized template
  • Update, implement and manage all the aspects content submission via seller central
  • Constant assistance and editorial feedback
  • Creation of generic EBC content for all the parent child ASINs and model variations
  • Design and layout of EBC content for whole of your catalogue products

Some of our EBC Designs